When the rules of the market are fixed, good investment managers know how to build their strategy and reach their target.

But what do you do when history changes course, when global markets convulse, and when all the rules are in flux? How do you build a fresh strategy? And how do you explain it to investors?

Introducing Saeculum Research, whose mission is to reveal and apply the rules of history that govern the shifting rules of the market. By focusing on demography, generations, and historical analogues, we grasp the big picture that others miss. Based on the pathbreaking and interdisciplinary work of author, economist, and historian Neil Howe, our analytical perspective enables you to stop running from the “new normal” and instead to embrace it—and profit from it.