Boutique hotels are installing high-def screens, interactive art installations, and photo booths (with props) in elevators. These hotels understand that for Millennials, even an elevator ride can be a shareable experience.

The Washington Post

Shipments of “slate” tablets plummeted 21% year over year in the fourth quarter of 2015. Amid the tablet sector’s troubles, shipments of “detachables”—tablets with a keyboard attachment—actually doubled over the same period thanks to their ability to replicate the functionality of PCs.

IDC

Lawyer and author Steve Cohen argues against a new recommendation that colleges should let “meaningful” community service trump academic rigor in the admissions process. He’s right that it won’t help over-worked students: Achievement-oriented Millennials would only pile more community service on top of their overwhelming course loads.

The New York Times

Ford will soon debut a new app, FordPass, that will serve as a navigation system, mobile wallet, and (one day) a ride-hailing app all in one. The service, which will be available to even non-Ford owners, is an attempt to build brand loyalty among young Millennials who don’t (and may never) have a car of their own.

Adweek

Featured Reports

Nov 27, 2015

Welcoming Millennials Onboard

from Culture Watch

Companies are revamping their onboarding practices in ways that appeal to many of Millennials’ core generational traits.
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BP: OK, let’s focus on the economy. You sound a bit more downbeat than most.…
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Everyone is talking about a massive revival in commercial real estate, but in reality only a narrow segment of the industry is booming.
Oct 14, 2015
An interview with Neil Howe on whether today’s crop of intelligent robots will be beneficial or harmful to workers and the economy at large.

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