Broadcast ratings for the Rio Olympics were down 25% among 18- to 49-year-olds compared to the London ratings in 2012—a drop widely blamed on Millennials. While this trend is disheartening for networks making a long-term bet on live sports, NBC Sports Chairman Mark Lazarus acknowledged the importance of adapting to the viewing behavior of younger viewers and offering coverage on multiple platforms.

Bloomberg Business

Millennial Brenton Henry responds to the claims that younger people caused lower broadcast ratings during the Rio Olympics. Instead, he blamed bad production decisions and delayed coverage, too many ads, and (most importantly) technical difficulties accessing the games without a cable subscription, even online.

Medium

U.S. and German scientists have created a pain-relieving compound, PZM21, that is chemically unrelated to opioids. Considering that prescription painkiller abuse is a major contributor to America’s current opioid epidemic, PZM21’s development comes at the perfect time.

Nature

Parents ages 35 to 50 are nearly twice as likely (65% versus 35%) to prioritize saving money for their kids’ college over saving for retirement. Protective Xers want to be able to shelter their children and provide for their education, but soaring tuition costs pose a major problem for parents who are already far behind on their own retirement savings.

T. Rowe Price

Featured Reports

Jul 20, 2016

The Global Economy Gears Down

from Social Intelligence

Even before Brexit, global growth was decelerating—what does this mean looking ahead?
Jan 26, 2016
BP: OK, let’s focus on the economy. You sound a bit more downbeat than most.…
Aug 10, 2016
The credit card industry faces an uncertain future—will it be able to weather the storm?
Apr 15, 2016
With tuition bills skyrocketing, college affordability is a hot topic—but policymakers are split on what to do to ease the strain.

Trending Topics

What are users most interested in lately? Below are last week’s five most visited topics (and their respective categories).
Saeculum Research uses demography, economics, opinion analysis, and other social science tools to build an integrated forecast of future trends.

We help clients anticipate turning points, seize new opportunities, and brace for systemic risk.

Brand Alert

Amazon's Air Delivery Network
Amazon executives have announced that the company will lease 20 Boeing 767s from Air Transport Services Group for five to seven years. The move is an expansion of last year’s pilot program...

Did You Know?

Ugly is in Stock
Cosmetically challenged produce is in: Starting this week, Walmart will begin selling weather-dented apples at 300 of its Florida locations. The move is hardly a one-off...