Columnist Eric Brandt believes that Millennials aren’t buying Harley-Davidson bikes largely because they don’t care about heritage branding. This conclusion misses the mark: Heritage branding is a winning Millennial strategy, and Harley’s biggest Millennial problem is a rough-and-tumble image that is off-message for risk-averse young consumers.
New e-tail startup Brandless sells generic, organic, and natural consumer staples for just $3 each. This format, aimed at today’s price- and health-conscious shoppers, spells trouble for the CPG giants that are already struggling to stay relevant.
Contributor Steve Rose argues that Netflix’s Friends from College nails the key attribute of the Gen-X midlife crisis: that they just can’t grow up. He makes a solid point: Many Xers have spent their lives slacking, loafing around, and generally trying to avoid becoming their drab elders—only to have age sneak up on them.
Global Workplace Analytics President Kate Lister outlines why Boomers are more likely to telework than Millennials. Although Millennials like the idea of teleworking, they need to have facetime with their bosses in the office if they plan on climbing the corporate ladder—an obligation many Boomers simply “don’t give a damn about” later in their careers.
"Underproduction, undercapacity, deflation, currency wars, demographics, falling birthrates" - these are the biggest concerns about the Crisis which Fourth Turning author, and head of Saeculum Research, Neil Howe lays out in this interview excerpt courtesy of Real Vision TV.