In 2016, just 24% of 18- to 34-year-olds were in the labor force, living away from parents, living with a child, and had ever been marrieddown from 45% in 1975. Thanks in large part to a weak economy, Millennials are taking their time reaching all the adulthood milestones compared to previous generations.

U.S. Census Bureau

Over 50% of the 60+ are “very interested” in a self-driving and self-flying car. Even though this technology is just a pipe dream today, it’s fitting that Boomers, the generation that has always prized independence, would prefer fully autonomous flying taxis as they enter old age.

University of Michigan

Verizon suffered a net loss of 289,000 cell phone subscribers over the first four months of 2017, its first ever net loss within that segment. Stronger competition from discount carriers has hit Verizon hard; the company would have lost more if not for its reintroduction of unlimited data plans.

The Washington Post

An Xer mom worries that she’s hurting her kids by not having family dinners every weeknight—and reassures other parents who are in the same boat that it’s okay. This mom’s concerns reflect Xers’ desire to maximize “family time” with their young Homelanders and Millennials.

The Washington Post

Featured Reports

Jan 18, 2017

The Travel Booking Battle Boils Over

from Social Intelligence

Hotel chains and OTAs are pulling out all the stops to win over a new generation of travelers.

Trending Topics

What are users most interested in lately? Below are last week’s five most visited topics (and their respective categories).
Saeculum Research uses demography, economics, opinion analysis, and other social science tools to build an integrated forecast of future trends.

We help clients anticipate turning points, seize new opportunities, and brace for systemic risk.

Brand Alert

Amazon's Air Delivery Network
Amazon executives have announced that the company will lease 20 Boeing 767s from Air Transport Services Group for five to seven years. The move is an expansion of last year’s pilot program...

Did You Know?

Educating Families on Rejection
College decision season is a pressure-filled time for Millennials hoping to receive an acceptance letter from their dream school. But many will end up disappointed...