A large plurality (44%) of Millennials say that climbing the corporate ladder is the best way to advance their career—twice the share that say starting their own business is the key (22%). While some high-profile Millennials have made a splash with startups, this generation as a whole is too risk averse and financially unstable to be entrepreneurs.

EY and EIG

After cleaning out the overstocked home of his elderly father, columnist Wayne Moriarty traces trends like frugality, hoarding, and even recycling back to the Silent Generation. He wisely observes that, growing up amid the backdrop of the Great Depression, the Silent quickly learned the value of a dollar.

The Province

Well over half (55%) of e-commerce shoppers start their product search on Amazon’s website or mobile app, up from 44% a year ago. Despite the efforts that traditional brick-and-mortar brands like Walmart and Best Buy have made to push into e-commerce, Amazon is still the unrivaled king.

BloomReach

Contributor Ilana Strauss notes how Millennials’ penchant for communal living is not unique, but is rather the historical norm. She makes a solid point: For most of human history, people have lived in large, non-family groups—the idea that a household is limited to the “nuclear family” is a much more recent development.

The Atlantic

Featured Reports

Jan 26, 2016

U.S. Economy

from The Big Picture

BP: OK, let’s focus on the economy. You sound a bit more downbeat than most.…
Jul 20, 2016
Even before Brexit, global growth was decelerating—what does this mean looking ahead?
Jul 22, 2016
In the digital age, it’s easier than ever to pursue your artistic passions, but generally harder to live off of them.
Sep 07, 2016
The biggest health insurers are losing money on the public exchanges—what does this mean for the future of private health insurance?

Trending Topics

What are users most interested in lately? Below are last week’s five most visited topics (and their respective categories).
Saeculum Research uses demography, economics, opinion analysis, and other social science tools to build an integrated forecast of future trends.

We help clients anticipate turning points, seize new opportunities, and brace for systemic risk.

Brand Alert

Amazon's Air Delivery Network
Amazon executives have announced that the company will lease 20 Boeing 767s from Air Transport Services Group for five to seven years. The move is an expansion of last year’s pilot program...

Did You Know?

No Credit for Young Men (and Women)
We’ve mentioned before that Millennials shy away from credit cards. That message is confirmed by a New York Times analysis of Federal Reserve data, which finds that...