The share of teens who have a driver’s license, who’ve tried alcohol, who date, and who work for pay has plummeted since 1976—with the most dramatic decreases occurring in the past decade. Sheltered and risk-averse, Millennials are eschewing the traditional markers of adulthood for more tame activities.

Child Development

Just in time for the fall season, The Honest Kitchen has released a line of pumpkin spice lattes—for cats and dogs. Now, thanks to these goat’s milk concoctions, pet owners can make sure that their furry friends are not left out of the annual pumpkin-inspired retail frenzy.

Cassandra Report

Op-ed columnist Steven Strauss says that Millennials are “meant for entrepreneurship” due to their independence, their participation in the gig economy, and their tech savviness. In reality, despite their reputation as a generation of Zuckerbergs, most Millennials would much prefer to play it safe within the confines of a 9 to 5.

USA Today

Comcast is providing online video services to more than 100 campuses in hopes of winning over Millennials. In addition to trying to reach young consumers where they live, Comcast also wants access to student data in order to learn what (and how) Millennials are watching.

Bloomberg Business

Featured Reports

Mar 31, 2017

Generation Snowflake: Really? (Part 2 of 2)

from Culture Watch

An interview with Neil Howe on why Boomers and Xers get it all wrong.

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Saeculum Research uses demography, economics, opinion analysis, and other social science tools to build an integrated forecast of future trends.

We help clients anticipate turning points, seize new opportunities, and brace for systemic risk.

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