Dec 23, 2016 – from Culture Watch

A Generation of Page-Turners

Woman reading a bookThe next teens you see engrossed in their phones might not be texting or Snapchatting, but reading a suspense thriller. That’s thanks to Hooked, an app aimed at 13- to 24-year-olds that serves up pulse-pounding stories in the form of SMS conversations. Since launching last year, Hooked has been downloaded nearly 2 million times and recently became the top-grossing book app for iOS. This milestone comes on the heels of new research showing that Millennials lead other generations in reading and still generally prefer print books to e-books. Meanwhile, the YA market continues to see strong sales. These data depict a publishing industry in transition—one that’s modernizing in response to evolving reading habits but in no danger of succumbing to new digital overlords.

Contrary to popular belief, Millennials read more than older generations do—and more than the last generation did at the same age. They’re bibliophiles drawing from both the page and the screen.

According to the latest Pew Research Center survey on book reading, 18- to 29-year-olds…

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