We’ll take you deep into breaking social, demographic, and generational trends. This suite of four reports provides a well-reasoned and thorough examination into the emerging and enduring trends shaping politics, policy, economics, and other factors affecting business today. Each Report has a Takeaways section to help you determine what you can do to benefit from this trend.

Investor Insights

Real-time analysis of social, demographic, and generational trends that affect the expansion (or implosion) of individual consumer products, brands, and themes. Released biweekly, II helps clients identify the likely winners and losers across industries and among individual companies, products, and brands.

Social Intelligence

Deep-dive trend analysis into emerging and enduring demographic, generational, and social trends. Released biweekly, SI helps clients anticipate the full economic and business implications of a major trend.

Culture Watch

Thorough examination of in-the-news political, social, or cultural movements with strong generational or demographic drivers. Released biweekly, CW helps clients think more deeply about Americans’ shifting values and priorities—and about what these shifts mean for the brands they manage or invest in.

The Big Picture

Thematic analysis on the timing and direction of macroeconomic indicatorsand of political and policy events shaping the global economyto help investors anticipate enduring and non-linear trends across the economy.


Get it now, get it fast. The Saeculum Research Briefing Suite provides up-to-the-minute news & analysis on social indicators and brand alerts you can use.


The NewsWire is a daily summary of breaking news, research, and commentary on important generational and demographic issues. The NewsWire provides clients with a “quick take” on the implications of each news item.

Did You Know?

Did You Know? are short pieces that summarize and analyze the latest social indicators that have come out in the news. Their manageable length and easily accessible structure allow our readers to quickly glean the core content and put our insights to work.

Brand Alert

The Brand Alert is Saeculum Research’s weekly take on a particular invention, product, brand, or management initiative that is worth special notice as a generational “winner” or “loser.” The Brand Alert teaches by example, using case studies to offer positive or negative takeaways for clients.